Mother’s Day is one of the most emotionally charged shopping events of the year, making it a golden opportunity for e-commerce brands. In 2024, consumers spent over $35 billion on Mother’s Day gifts. From personalized gifts to self-care products and endearing subscription boxes, online retailers are uniquely positioned to tap into the sentiment and spending power behind this holiday.
To help your brand stand out and drive revenue this season, here are some suggestions on how to plan a successful Mother’s Day campaign:
1. Start Early – Timing is Everything
Consumers begin thinking about Mother’s Day gifts in April, and many start shopping two to three weeks in advance. By launching your campaign early, you give shoppers time to browse, compare, and buy without the stress of last-minute decisions.
Tips:
- Launch your email campaign and landing page 3-4 weeks before the big day.
- Include shipping deadlines prominently to build urgency.
- Use countdown timers to drive conversions closer to the date.
2. Organize Gifts for Every Kind of Mom
Not all moms are the same, and going the extra mile will help you create a remarkable environment that leaves mothers feeling special. Section your audience to fit their different needs and craft tailored guides like:
- Gifts for the New Mom
- Wellness & Self-Care Picks
- Mother’s Day Under $50
These guides not only help customers find the perfect gift but also position your products more personally. Studies show that consumers spent an average of $259.04 on Mother’s Day gifts and celebrations last year. However, it is expected to be closer to $100 or even less this year due to economic fluctuation, so offering savings and affordable gifts is a must.
3. Highlight Bestsellers and Customer Favorites
When shoppers are short on time or inspiration, they gravitate toward what others are loving. Feature your top-rated, best-selling, or most giftable products to build trust and make decision-making easier.
Ideas:
- Create a “Most-Loved by Moms” collection
- Use customer reviews and photos as social proof.
- Include badges like “Top Seller,” “Editor’s Pick,” or “Mom-Approved” on product listings.
- Share quick stats like “4,000+ sold this month” or “⭐️⭐️⭐️⭐️⭐️ 1,200+ reviews”
This approach not only drives conversions but also builds confidence in your brand through real-world validation.
4. Leverage Emotional Storytelling
In a world filled with technological advancements, it is crucial to build human connections. Mother’s Day is emotional by nature; embrace it. Putting your own story out there to express your motherly love will create a caring atmosphere and connect you with more people. Use storytelling in your marketing to connect with your audience on a deeper level.
Some Ideas Include:
- Share a heartfelt creator’s message about your mom and how it ties to your brand.
- Feature user-generated content showing customers with their mothers and testimonies on them gifting your products.
- Run a short video ad that celebrates motherhood (authenticity > polish).
5. Offer Exclusive Bundles & Discounts
People love to splurge, especially on their mothers, but the prospect of a deal or savings is sought out. Create limited-time gift sets or offer “Buy One, Gift One” deals to encourage larger purchases and give the message of savings. Again, the forecast spending for 2025 is expected to be under $100 per average consumer, so factor this in when marketing your products.
Here are some promotional ideas in addition to savings you can broadcast:
- Mother’s Day bundles with themed packaging
- Free gift wrapping or hand-written notes and cards.
- Discount codes like MOMLOVE2025
Typically, cards are the leading factor in sales next to flowers, so offering this for free is a huge advantage to your potential customers. Complementary items in the cart and checkout are another way to cross-sell.
6. Optimize for Mobile & Last-Minute Shoppers
Many shoppers will buy on their phones or at the last minute. Make sure your site:
- Loads fast and is mobile-friendly
- Lists shipping options (and gift cards for last-minute solutions)
- Has a dedicated Mother’s Day landing page for easy navigation
It is key to ensure you are prepared for large volumes and last-minute consumers.
7. Extend the Celebration
Just because Mother’s Day is on a Sunday doesn’t mean the sales stop there. Consider running a “Mom Deserves More Than a Day” campaign the following week, offering continued deals or highlighting products moms can enjoy all year.
Final Thoughts
Mother’s Day is more than a retail holiday, it’s a chance to help your customers show love and appreciation. When done thoughtfully, your campaign won’t just boost sales, it’ll deepen brand loyalty and engagement.
Start early, stay authentic, and make the shopping experience seamless. Your customers (and their moms) will thank you.
