About Us
About The Ecommerce Accountants
We’re a CPA-led firm built specifically for ecommerce businesses. From Amazon FBA and Shopify to dropshipping, agencies, automation operators, and online coaches, we help owners keep clean books, build smarter tax strategies, and choose the right business structure to scale with confidence.
About
Empowering ecommerce owners through financial clarity
Ecommerce moves fast—payouts, fees, refunds, ad spend, and inventory can make your financials confusing if your systems aren’t built for it. We simplify the chaos with consistent bookkeeping, proactive tax planning, and a structure-first approach that supports long-term growth.
01
Ecommerce-first bookkeeping systems
Monthly reconciliation built around Amazon settlements, Shopify payouts, and processors.
02
CPA-led tax strategy & entity guidance
Year-round planning that reduces surprises and improves after-tax profit.
03
Clean reporting that drives decisions
Know your real profit, cashflow, and what to do next.
Meet the Team
Chris Rivera – Founder
Paras Shah – Accounting Team Leader
Where have you worked? Ecommerce Accountants Since 2018
What do you like to do for fun (Hobby)? Travelling
Where were you born? India
Do you have a license (CPA, CFA, etc)? CPA
Peter Carboni – Engagement Manager
Where have you worked? , Under various CPA’s and companies in Los Angeles.
What do you like to do for fun (Hobby)? I’m an avid reader, and I enjoy writing in my freetime!
Where were you born? New Jersey
Do you have a license (CPA, CFA, etc)? Certified Public Accountant
College? I graduated from UW Madison with a BA, and Master of Laws in Taxation (with Highest Distinction) from Loyola Law School
Kayley Roberson – Tax Manager
Where have you worked? KPMG
What do you like to do for fun (Hobby)? Pickleball, reading, and being out on the ranch!
Where were you born? Waco, TX
Do you have a license (CPA, CFA, etc)? CPA
Diana Le – Accounting Manager
Where have you worked? Ernst & Young
What do you like to do for fun (Hobby)? Journaling & Reading
Where were you born? Seattle
Do you have a license (CPA, CFA, etc)? CPA
College? University of Washington
Agustin Ocampo – Senior Tax Accountant
Where have you worked? Ernst & Young and Deloitte
What do you like to do for fun (Hobby)? I love playing sports, especially tennis. I also enjoy going to the cinema and traveling.
Where were you born? Buenos Aires, Argentina
Do you have a license (CPA, CFA, etc)? Currently preparing for CPA Examination.
College? Public accountant graduated at University of Buenos Aires – December 2024
Sofia Machetta – Accountant and Tax Specialist
Where have you worked? Ernst & Young, Funaro & Co (Italian CPA Firm)
What do you like to do for fun (Hobby)? Rollerskate and swimming.
Where were you born? Cordoba, Argentina
Do you have a license (CPA, CFA, etc)? EA
College? Buenos Aires National University and Cordoba National University
Edith Schuler – Accounting Senior
Where have you worked? Intuit Inc and Federally funded non-profits
What do you like to do for fun (Hobby)? Cooking & exploring new places
Where were you born? Belize
Do you have a license (CPA, CFA, etc)? I have a CFE (Certified Fraud Examiner), CBP (Certified Bookkeeping Professional)
College? BBA in Accounting at Harding University
Blake Admire – Project Manager
What do you like to do for fun (Hobby)? Tennis
Where were you born? Alabama
College? Rollins College ‘19 (BA) – Lynn University ‘ 21 (MBA)
Vision & Mission
Built for ecommerce accounting, tax planning, and structure
Our goal is simple: give ecommerce owners numbers they can trust and a strategy they can follow, so growth feels predictable, not stressful.
Our Vision
Empower ecommerce owners to grow with confidence
We believe every ecommerce owner deserves clean books, clear reporting, and a tax strategy that helps them keep more of what they earn, without constant confusion or last-minute panic.
Our Mission
Simplify accounting and taxes with systems that scale
We build repeatable workflows for bookkeeping, compliance support, and tax planning so your financial foundation stays solid as revenue, team size, and channels grow.
Core Value
Our values guide our work and client experience
We’re not a “once-a-year” CPA. We operate like a long-term partner clear communication, proactive strategy, and reliable systems that keep you compliant and informed.
Ecommerce-First Expertise
We understand fees, refunds, payouts, and inventory complexity.
Proactive Strategy
Quarterly planning so tax season becomes predictable and calm.
Clarity & Communication
Simple explanations, fast replies, and clear next steps.
Precision & Compliance
Accurate books and a structure that stands up to scrutiny.
Testimonials
Turning Challenges into Success Stories
Clean books. Clear taxes. Better decisions.